You only have to look at a great design to know…

so many times i get caught up in meetings and committees that hope to design without getting fingers burnt or hands muddy. Its as though pure thought on the right side of the brain can accomplish what God knew that could not. We have two sides of the brain, and in design we need to use both… don’t you think ?

Right, think of the Condor, I saw a few a couple of days back, and having read about them with static pictures in books, encyclopaedias, google etc… you get an idea. Not so bad, lots of nice words, a couple of photos, but there is nothing like seeing one, with its condor brain at work, flying, floating, a marvel in design, able to just work the air currents to its advantage… it’s acceleration and determination of eye so brilliant a design, and yet so close to extinction as well. I wonder what the bird thinks bout it all. But look I say, how much effort would it be to describe the requirements of design of a condor….

We used to have a joke at home… i dont know where i first heard it but it was God rolling out tubes of clay, saying, “These Earth Worms are Easy”.. and that is somewhat relevant to this post. Because intuitively we see a condor and we know its capacity, we see an earthworm and we know without reading its capacity, and we see any animal and we see a great design..

So when we want to innovate and describe somethinig knew and great, think about describing it in animal terms, or in terms that call to mind those great designs around us.

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what do you reckon then ?

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